the sublime j9

new yorker by birth, londoner by choice. conceptual art director. lover of words: their meanings and letter forms. no coffee, fizzy drinks or cigarettes.

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arts institution marketing is (on a whole) needs a second take, here are some director’s notes

arts institution marketing is (on a whole) needs a second take, here are some director’s notes

lovely stuff for fage yogurt

USE THE POWER OF SUBLIMINAL ADVERTISING IN YOUR BROCHURE TEXT.

BY 

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A lot of people ask me everyday whether or not I believe they can harness the power of classic subliminal advertising used in television, then use it in plain text. My reply is always a resounding, “Of course attractive man’s large penis but just for a split second you can!” Because the fact is, as a copywriter, I have made millions of small business owners shift the parameters of their brochures with one simple technique that has helped them stay ahead of the competition, and in today’s economy it only makes sense to—beautiful strangers having sex and doing tons of expensive cocaine or some kind of drug, and there’s terrible smooth contemporary jazz playing in the background. Suddenly the woman punches the man in the eye, they both start laughing, she has an orgasm, and a stream of money shoots out of the man’s mouth and onto everything and the woman gets angry because there’s dirty money all over the heroin or whatever they’re snorting, but you only see this for a nanosecond and your brain thinks it was a picture of a piece of decadent chocolate cake in a fancy shop full of affluent white horny cops—adjust your brochure’s message by making use of a technique that many people only thought would work in the medium of television.

The fact is I am broke and living in a pool house, the little guesthouse and supply shed thing next to a friend of my ex-wife’s home in New Mexico. I drink a fair amount and try to sleep until three or four in the afternoon and then her kids ride into the backyard on their BMX bikes and throw rocks at the door and call me “The tramp man.”

But by using some very simple subliminal techniques here in print, in this very text you’ve been reading (surprise, that’s how subliminal my technique is!), I’ve been able to convince you that I’m quite wealthy and successful and that I’ve got the answer to make your small business brochure have a big impact on your next fiscal quarter or year.

That’s why I wanted to take a minute and write to you about this because (broken orthopedic toilet next to a can of hominy, and suddenly some sexy skinny teen runaway comes into your house all hopped up on the shit Charles Manson ate in the desert; that dirty acid and acetone peyote; she says she’s going to force you to go to some filthy biker orgy but first she says you have to inhale gasoline fumes from a paper sack until you get super close to death, never mind, nothing, forget about what your brain just processed, continue on reading without question) everyone would rather be with money than without it, and I’m ready to show you how to achieve big results in your small business!





people in love





a rattlesnake 





A CANDID PROPOSAL FROM AN ADVERTISING FIRM’S CREATIVE DIRECTOR. BY ANDREW GALL

A CANDID PROPOSAL FROM AN ADVERTISING FIRM’S CREATIVE DIRECTOR.

BY 

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Dear esteemed prospective client:

I can’t wait to get started on this exciting new advertising campaign for your product/service. It is truly a great opportunity.

By entering into this freelance contract with me, I agree to provide you with the following materials for your new advertising campaign:

  • A mood board session, in which my team will provide you with 2-3 mood boards that, while appearing to be simple pictures clipped from magazines and then pasted onto black foam core, are, in actuality, THE FUTURE FOR YOURBRAND’S DIRECTION. These pictures will be edgy and artsy and will take your brand into a new edgy and artsy direction. There will be at least two photographs of Ashton Kutcher.
  • A dozen made up words related to your product that will “draw consumers in.” These shall include, but not be limited to, words with the following suffixes: “–tastic,” “-tacular,” and “–riffic.” Also, while you probably already know this, I was the one who came up with the word “crumbelievable” in 2007 to describe the Keebler company’s new line of coffee cake cookies. It goes without saying that following the institution of this new word as a product line tagline, sales proceeded to go through the roof.
  • A logo exploration that includes at least five unique logo designs. These will consist of differently sized circles and in one case the words will be rotated to a landscape rather than a portrait view. If you want your actual company name below the logo, that will be part of round two and will require additional dollars and conceptual exploration time.
  • Five conceptual print advertising ideas that don’t actually contain your logo or company name at all.
  • Three television storyboards for proposed television commercials. The explosions, large groups of people, and time of year you will see depicted in these storyboards will be occurrences that can only be shot in New Zealand, so these three ideas must be shot in New Zealand in order to be an effective advertisement for your product/service. This is non-negotiable.
  • At least one media-agnostic concept that involves a Rube Goldberg machine.
  • A direct mail concept that you won’t open or ever see. (It’s actually a piece of my son’s lined notebook paper with sketches of monsters on it, not that it matters.)
  • A web homepage layout, which will be a rough sketch with black pen on white paper, on which I will have taken the liberty to draw boxes to indicate where you should put your web content. If you’d like to see this concept “come to life,” it will require an additional estimate and 5 more weeks of conceptual exploration time.
  • A mobile device layout, which is a new offering. This will be a slightly smaller version of the web homepage layout. This, as a “new media” offering, is not part of the standard scope of work and will require additional funds and weeks of conceptual exploration time.
  • Fourteen unique PR stunts that include ways to build a “buzz” for your brand. Half of these will be ideas for celebrity endorsements or involvements that aren’t possible either because you can’t afford them, the celebrity actually hates your product/service, or because the celebrity is dead or fictional or trademarked (e.g., Aquaman). The remaining seven will all involve putting a large billboard somewhere in Times Square in various locations.
  • Two-to-Six “viral” ideas that involve a cat.

Please find enclosed my contract, which I request that you sign and return at your earliest convenience.

Again, my sincerest thanks for considering me for this project.

Sincerely,
Andrew Gall
Freelance Advertising Professional

face detection takes to the streets in several outdoor campaigns

face detection takes to the streets in several outdoor campaigns

Nike’s Find your Greatness

How much is enough? Is money the key to happiness or is it the primary reason for despair? What role does advertising play in igniting our desires and to what end.Lord Skidelsky, Emeritus professor of political economy and Dr Edward Skidelsky, lecturer in philosophy discuss; ‘What is the good life?’.

Apple genii are know-it-all dicks according to new ad campaign. 

New York International Latino Film Festival’s ads feature the ‘recipe’ for genre films. 

New York International Latino Film Festival’s ads feature the ‘recipe’ for genre films. 

Jay-Z’s book launch-cum-bing-promo merges the virtual with IRL experiences

lovely ambient work for the new Ridley Scott film #Prometheus via @heygill