and in other news, dove’s ‘campaign for real beauty’ investigates the difference between how women see themselves vs how they see others (hint: most don’t think they are pretty)
meet the girls of adland
it’s hard to believe that this ad was made in 2013 (other than that it alludes to ‘completely smooth’ men). mono-syllabic barbie-a-likes illustrate gillette’s message ‘she will have sex with you if you manscape’. Personally, I would have liked to hear more on WHY the ladies like a shaved man (‘less bush, more tree’ or maybe just cut to colin farrell’s sex tape for reasons why).
Vice calls BS on the rampant sexism in this ridiculous advert.
amazing reboot of the classic grey poupon ad
generally i despise this turn of phrase, but this is truly advertising ‘with a difference’
A really good billboard advert?
no noise products available at selfridges, your favourite brands without the branding
The 10 best commercials of 2012. Winner: @guardian ‘Three little pigs’ Watch all most entertaining, intriguing, powerful and beautiful spots of 2012. http://www.adweek.com/news/advertising-branding/10-best-commercials-2012-145324?page=1
yemmies (or "young, educated, milennial mother") are the latest target of marketeers. advertising within the food and drink sector aims to hit this hipster-esque demographic with promises of ‘healthly’ ingredients and restyled packaging to mimic cottage industries. this is in response to a shift in consumer’s attitudes toward food.
sony pokes fun at amateur photographers who are all gear and no game with this series of videos.
arts institution marketing is (on a whole) needs a second take, here are some director’s notes
lovely stuff for fage yogurt