the sublime j9

new yorker by birth, londoner by choice. conceptual art director. lover of words: their meanings and letter forms. no coffee, fizzy drinks or cigarettes.

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yemmies (or “young, educated, milennial mother”) are the latest target of marketeers. advertising within the food and drink sector aims to hit this hipster-esque demographic with promises of ‘healthly’ ingredients and restyled packaging to mimic cottage industries. this is in response to a shift in consumer’s attitudes toward food. 

via refinery29 

yemmies (or “young, educated, milennial mother”) are the latest target of marketeers. advertising within the food and drink sector aims to hit this hipster-esque demographic with promises of ‘healthly’ ingredients and restyled packaging to mimic cottage industries. this is in response to a shift in consumer’s attitudes toward food. 


via refinery29 

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