The same digital ecosystem that gave rise to click-bait headlines is working its magic on the rest of us. Something about the way the online world has coagulated around social networks that subconsciously convert everyday conversation into a form of entertainment – with a follower count providing a running score – is turning us into click-bait people. Perform, entertain, exaggerate. All oversteer and oversell, all the time.
Being engaged in some way for the good of the community, whatever that community, is a factor in a meaningful life. We long to belong, and belonging and caring anchors our sense of place in the universe.