Living On A Dollar A Day, from Pulitzer-winning photographer Renée C. Byer and writer Thomas Nazario via Dazed and Confused
Premium purchasers are seeking to buy less but better quality, here are some findings…
1) Premium is a label that only attracts the wealthier consumers
2) Premium is not a volume strategy.
3) Premium should never talk about price. Luxury never mention price, as opposed to premium which draws attention to its value for money.
4) Launching premium extensions are the answer to a shrinking market.
5) Premium has to be unique.
Brands that don’t want to survive on the wafer thin margins at the low cost end of the market (in all sectors) need to ensure that their brand is seen to deliver value to consumers. Premium status can be earned by added value, ownership of a key emotional territory or buy in from a particular target group.
pes stop-motion animation - nuff said
well, this sony ad is really pretty…
#selfie, 2013’s number 1 buzzword and number 1 on the dance charts and i am #officiallyold
famous paintings inserted into google street images